"
Overview
Plausible Analytics is a lightweight, privacy-friendly, and open-source alternative to Google Analytics. It delivers clear, actionable insights without the complexity, training, or prior analytics experience that traditional tools demand. The entire platform is made and hosted in the EU, powered by European-owned infrastructure, ensuring your data stays 100% yours and your visitors' privacy is fully respected.
Developers and site owners love Plausible for its simplicity and speed. The script is tiny, loads fast, and requires no cookies, no tag managers, and no complex setup. It runs reliably at any scale, from small personal sites to hundreds of millions of monthly pageviews, and is trusted by thousands of companies that have switched from Google Analytics.
Key Features
- Privacy-First Analytics: No cookies, no tracking pixels, and full GDPR compliance out of the box. Your data is 100% yours.
- Lightweight Script: A tiny, fast-loading script that doesn't slow down your website or require tag managers.
- Real-Time Dashboard: Monitor live traffic with the same metrics as your main dashboard, updating every 30 seconds without refreshing.
- Codeless Goals & Revenue Tracking: Turn any page into a goal, track file downloads, form completions, and external link clicks without writing code.
- Built-in Bot Filtering: Automatically exclude bots, referrer spam, and data center traffic so your stats reflect real human visits.
- AI Traffic Monitoring: See which AI tools like ChatGPT, Perplexity, or Claude send you traffic and identify pages that attract AI visitors.
- SEO Performance Analysis: Connect Google Search Console to see search queries and organic performance directly in your Plausible dashboard.
- Funnels & User Journeys: Measure drop-off across fixed sequences of steps or explore the paths visitors actually take.
Use Cases
- Ecommerce & SaaS: Track conversions, revenue, and user journeys to optimize your funnel and understand customer dropoff
